Welcome to Capture
Understanding companies like never before
The Capture Digital Twin
The digital footprint of every company as an immediate decision-making tool
Created from company publications, job portals, professional networks and evaluation platforms - anonymous, understandable, comparable
Who is benefiting from the Capture Digital Twin?
How does the Capture Digital Twin work?
The capture model was developed over many years by experts and funded by the “Federal Ministry of Economic Affairs and Climate Action” (BMWK) and the European Union.
Current Data Pull
Capture utilizes freely accessible and GDPR-compliant data from company publications, job portals, professional networks and evaluation platforms
Mapping Algorithm
>50,000 individually created mappings for the comprehensible categorization of raw data
Connecting and correlating of data
Reports & Products
The use of Capture in thematically very different applications underpins our exclusive understanding of companies combined with unique benchmarking
What is the heart of Capture?
The capture model was developed on a scientific basis and utilises descriptive statistics and quantitative analysis methods.
Officially supported by universities and associations.
Focus areas:
Step 1. Choose your area of interest
Focus Areas:
e.g. “Individual Performance & Brain Drain”, “Leadership & Culture”
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Build your own Area:
e.g. skill profiling​
Step 2. Set your direction
Geography – which location is relevant?
e.g. Germany, EU, worldwide
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Function – which department is important?
e.g. Sales, IT, the whole company
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Hierarchy – which seniority level is of interest?
e.g. Junior, Mid, Senior, Leadership, all
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Step 3. Define your playing field
Choose which companies should be compared to yours
e.g. aggregated, specific
What users say
"Capture provided us with reporting that allowed us to understand how our data compared to our peers, especially on novel concepts such as brain drain and culture carriers.
The insights from Capture's reporting can help to drive data driven decisions around our people strategy."
Jon Loehr
Senior Director
People Analytics, Workforce Planning, & HRIS, Finance
HubSpot